When a customer buys a product or avails a service, he is likely to leave a review or a
testimonial about the same on the social media. These social shares are known as social
proof and play a vital role in building up a brand’s image. Social proof is important in real
estate too as buyers are more likely to engage with realtors who receive positive reviews
and knowing that others have conducted business through them.
How does social proof work?
Imagine you are making an online purchase and are stuck between two choices. If one has
250+ positive reviews and the other has 10, which one would you choose? The first one
right? Imagine the kind of positive impact similar social proof from your clients would have on
your realty business. The higher the number of positive reviews and testimonials from
satisfied clients, the higher the possibility of conversion of sales for you.
As human beings, we are psychologically programmed to imitate something that others have
done. Studies have shown that when we are unable to take a decision, we look around for
clues to help us take one and more than often, we conform to decisions taken by others in a
similar situation. Social proof is extremely effective if it comes from experts a particular field
as it is then perceived to be of higher value.
How does social proof matter in a realtor’s business?
Choosing the right real estate consultant is tough and that’s why social proof assumes a lot
of importance in this business. Before they take a decision, home buyers would want to
gather as much information about a realtor, his method of work, his response time and his
charges. In order to reduce the uncertainty associated with this decision making, home
buyers are more than expected to reply on social proof.
Ways to increase social proof on your Real Estate site
The following creative ways should be helpful in adding social proof to your website:
Get testimonials from your best clients: When a mere star rating does not justify a
client-realtor fully, a detailed testimonial can work wonders to showcase your
professional attitude towards business. Do not hesitate to ask for a testimonial if you
think you have provided exceptional service to the client and you will be surprised
that most clients reply in the affirmative.
Provide dedicated space for reviews: Customers need to leave behind ratings and
review your services you provide as a real estate consultant. You may receive
positive as well as negative reviews. In case of a negative review, the best you could
do is to respond quickly and make a whole-hearted effort to resolve any issues.
Add a client showcase page to your website: Including an online portfolio of your
best clients and detailing how you helped them to locate their kind of home or
commercial property. You could even provide a case study about a particularly
difficult sale and how you gave it your best shot.