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Taking charge of your finances in 2020
As realtors, all of us are keen to achieve financial stability in our professional and personal lives, if not complete financial freedom. Being independent business owners, our income is dependent on the hard-work we put in, market conditions and a bit of luck and therefore oscillates a lot like the pendulum swinging in the wall clock in front of you. It is necessary to take control of the reigns of your finances if you want 2020 to become a landmark year in your career as a realtor.
To reach this goal, you should know where all your hard-earned money is going. Are you splurging on unwanted personal effects or on an unnecessary office renovation project? Financial freedom is definitely an achievable goal if you can implement the below mentioned easy to use tips to get yourself on the expressway to financial freedom.
#1. Trace your expenses
As soon as the commission cheques begin to hit your account, do you get over the moon and spend for superfluous expenses and then wonder “Hey, where did my money go?” then it is time to sit down and track these expenses. Use any of the money tracking apps available and know where the cash leak is and take control of these spending. This way you can save more and put your earnings to better use.
#2. Create a separate budget for home and business…and stick to it
We all need a guide in our lives so that we take the right decisions in life at the right time and a spending budget can play a similar role in our financial life. As a full-time realtor, it is advisable to keep separate budgets for home and business finances and individual spending plans for both. Fixed expenses (Monthly bills, EMIs), irregular expenses (property taxes, water charges) and miscellaneous expenses should be listed separately. In case you have to reduce expenses, a detailed sheet will help you to make the right decision.
#3. Reduce home expenses before turning towards business
Making cuts on the home front is always advisable before reducing business expenses, though the latter may seem easier. At home too, make reductions on discretionary expenses first and then turn towards the others if necessary.
#4. Reduce Debt
It is commonly seen that loans and debts prevents people from achieving financial freedom and living a debt-free life. In 2020, make it a goal to pay off more towards credit card loans (the deadliest loan), mortgage EMIs and Car loans. Call your finance company and personally deliver the news that you are willing to pay more this year to get out of their clutches sooner than they thought.
#5. Reduce impulse purchases
Ever felt guilty after buying that expensive watch or the hottest mobile phone on a whim from a glitzy showroom? Such impulsive purchases are probable reasons why your finances are how they are. Make it a habit to ruminate over an object of desire for a minimum of 24 hours before you make the decision. This habit will keep you from spending your hard-earned money on things you actually do not need. Try it! It works.
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Social Proof and its Importance for Realtors
When a customer buys a product or avails a service, he is likely to leave a review or a
testimonial about the same on the social media. These social shares are known as social
proof and play a vital role in building up a brand’s image. Social proof is important in real
estate too as buyers are more likely to engage with realtors who receive positive reviews
and knowing that others have conducted business through them.
How does social proof work?
Imagine you are making an online purchase and are stuck between two choices. If one has
250+ positive reviews and the other has 10, which one would you choose? The first one
right? Imagine the kind of positive impact similar social proof from your clients would have on
your realty business. The higher the number of positive reviews and testimonials from
satisfied clients, the higher the possibility of conversion of sales for you.
As human beings, we are psychologically programmed to imitate something that others have
done. Studies have shown that when we are unable to take a decision, we look around for
clues to help us take one and more than often, we conform to decisions taken by others in a
similar situation. Social proof is extremely effective if it comes from experts a particular field
as it is then perceived to be of higher value.
How does social proof matter in a realtor’s business?
Choosing the right real estate consultant is tough and that’s why social proof assumes a lot
of importance in this business. Before they take a decision, home buyers would want to
gather as much information about a realtor, his method of work, his response time and his
charges. In order to reduce the uncertainty associated with this decision making, home
buyers are more than expected to reply on social proof.
Ways to increase social proof on your Real Estate site
The following creative ways should be helpful in adding social proof to your website:
Get testimonials from your best clients: When a mere star rating does not justify a
client-realtor fully, a detailed testimonial can work wonders to showcase your
professional attitude towards business. Do not hesitate to ask for a testimonial if you
think you have provided exceptional service to the client and you will be surprised
that most clients reply in the affirmative.
Provide dedicated space for reviews: Customers need to leave behind ratings and
review your services you provide as a real estate consultant. You may receive
positive as well as negative reviews. In case of a negative review, the best you could
do is to respond quickly and make a whole-hearted effort to resolve any issues.
Add a client showcase page to your website: Including an online portfolio of your
best clients and detailing how you helped them to locate their kind of home or
commercial property. You could even provide a case study about a particularly
difficult sale and how you gave it your best shot.
Worried about investing in property? Here’s how you can beat these fears
5 Powerful Tips to tackle fears about investing in property
Sweaty palms? Heart beats at the speed of a jackhammer? Unsteady hands? Well, we are
not describing a medical condition here. Investors in property often get the jitters and take a
reverse turn just before signing on the dotted line in the agreement copy. One cannot blame
a potential buyer for this condition since investing in a property is probably the single largest
investment he or she may commit to during a lifetime. After all, he may be investing a huge
chunk of his savings and if he is taking a loan, he is committing to a lifetime of EMIs.
Many potential property buyers turn into fence sitters after thinking about rising property
rates, mortgage worries and excessive market speculation. In this article, we will explore
these fears and find ways to tackle them in an effective and practical manner.
1. Falling Property market: This is unarguably the single biggest fear any investor
has. Although fall in property prices can be cause of sleepless nights for buyers, it is
necessary to assess the situation from a practical viewpoint. Rather than falling
property prices, it is actually the asking value by the seller that sees a fall. Real
estate is an asset that grows at a slow pace but it returns can be measured and
quantified. Choosing a property that has good schools, shopping areas and business
hubs in the vicinity rarely see a price drop and hence should be first choices. Such
locations will always stay in demand.
2. Cost of maintenance and furnishing the flat: A new home often demands new
expenses, especially when it is unfurnished and it has to be readied for people and
their needs. Interiors, appliances, furniture and furnishings are essential expenses
one has to invest unless the property is fully-furnished and in a ready-to-move
condition. Homes with newly done interiors and painting/wallpaper are ideal choices
when selecting a home. Identify damages to the flat early and get them repaired
before they metamorphose to unmanageable proportions. Set aside some funds for
repairs or other contingencies to help you face them without breaking the bank.
3. Complicated loan or mortgage procedures: Buyers often feel that applying for a
loan and understanding the terms of the finance company or bank is a difficult task.
Excessive paperwork is also a deterrent for many property buyers and keep them
away from dealing with financial institutions. Buyers should remember that this is
avoidable so it is better to make peace with the fact and learn as much as possible
about the procedure instead of deferring the decision to buy property. Engage a knowledgeable and certified real estate professional who can guide you in such
matters and ease the process for you.
4. Fear of debt: When investing in a property, taking a loan has become quite
necessary for a large segment of buyers. However, buyers can often doubt their own
capability of repaying a home loan or falling behind on EMIs due to loss of job or any
kind of medical emergency. It is therefore necessary to take a realistic view of the
budget one can afford and also consider any kind of inconsistency that you may
encounter in future. With practical future planning and inculcating the habit of
savings, you can disable the fear of debt and face the future with confidence.
5. Loss of confidence: Buyers often get sceptical about their choice of property in
terms of wrong location, unscrupulous developers or overextending their budget.
Buyers also worry about taking a wrong decision and later repenting about it. Take
an informed decision so you know that you cannot go wrong with it ever. List out the
positives and the negatives of the selected project, check out the amenities and
make a note of the conveniences it offers. Look for a property that gives out positive
vibes in the first instance and think over your decision before committing yourself to
it. Remember there is always an ideal home waiting for you and it is a matter of time
and consistent effort that will bring you face-to-face with it.
Indulging in too much speculation, listening to unwanted advice and giving into your fears
can prove to be detrimental in this quest to secure the perfect property. The above tips will
ease your worries to a great extent.
Feeling confident already? Go ahead and take the right steps in the right direction. The
home of your dreams is just around the corner.