Month: July 2019

Every Realtor or estate broker has its own inimitable style. You could meet a realtor who is gregarious while another one could be relaxed and laid back. Some are fun to be with while others can be staid and introverted. Whatever the style, each one is capable of making the best of it and becoming successful as a professional realtor by committing to certain must-have habits that can catapult them into the next league. So read on if you have plans to have a large office, full of employees generating leads and want to churn out voluminous business.
So is there truly some mantra that puts some realtors on the path to success while others struggle to make ends meet? Well, it is more a combination of adapting habits along with the passion to grow that gives successful agents the edge over others.
Return calls and text messages right away!
A committed agent will always make sure that EVERY single call and text is returned or replied to, without delay. By doing this, you send out a powerful message to your prospect or existing client that he or she is important to you. You could be busy but returning a call or a message at the first instance should always remain a priority, irrespective of the dense workload you may have. Successful agents are known to hold on to leads as if their lives depend on it and ensure that some kind of connect happens to initiate a dialogue. Realtors who have made it to the top are known to reach out to prospects and clients through every possible means of communication, be it phone, text, email or even Skype if that’s the preference shown by the client. Matching the communication style of the client allows them the necessary comfort and switching over to it is the hallmark of a successful realtor. Pick up the phone if the clients love to talk or text if he/she wants it that way.
Keep up with the latest in technology
We are fortunate to be conducting business in a digital world where communication is a breeze, given the wide variety of options at our disposal. Smart realtors make certain they utilize these options to their advantage by using smartphones for communications, iPads or tablets to display property images and follow it up with a carefully worded email. Buy a robust mobile internet plan so you are never short on connectivity. Reading up about the latest trends in technology, apart from real estate information, also helps to initiate a conversation and connect to clients. Clients nowadays prefer minimum paperwork and it makes great sense to go paperless wherever possible.
Know your neighborhood intimately
Almost every realtor you would know is a self-proclaimed “neighborhood expert” but the true ones are those who are acquainted with every single aspect of the locality they operate in. When asked about a property, expect a successful realtor to reel off the details without a pause, thus showcasing his/her knowledge of the property market they operate within. Having information about the overall image of the given locality, its landmarks, the pros and cons (genuine ones, of course), great eating places or popular watering holes is considered to be a much-desired habit for dedicated realtors. Getting familiar with your working area will help create a good impression on your prospects and help build confidence. The online home searches may have made things easier for those searching for a home, but a good realtor will always know what lies beneath the exterior and uses it at the right moment. Such realtors are valued for the impeccable information they possess and are respected for it.
Keep your client in the loop
All successful realtors take time to brief their clients of the steps they will undertake during the entire process and keep them informed about the probable roadblocks that they may come across during the journey. Sellers are known to be highly satisfied when their realtor lets them know about the negotiations happening and all the developments related to their property. This communication has a positive impact on the relationship building between the realtor and the client who feels satisfied and important.
Make the process of getting leads a natural one
An expert realtor is one who procures leads without breaking into a sweat by using various means of connecting to their target audience. Getting introduced to interested parties at social gatherings and also keeping eyes and ears receptive to bits of information are signs of a seasoned realtor. Use social media prudently and do not go overboard with any particular medium. If you feel newspaper inserts are effective with your kind of audience, go ahead and implement it even if it may sound old fashioned. If your audience is not social media-savvy, there is no point in spending time, money and effort into that avenue. Remember, a successful realtor will consider and apply all those means that help him to remain at the top of the mind of his clientele and that matters in the long run.
Create a resourceful network
Buying a home involves a lot many things to be done before and after the property is selected. A preferred bank or lending company, insurance agents, contractors, or even an interior designer who are as professional as you, can be a part of your inner circle and can be recommended to the client. This ensures you have a continuous stream of references coming through this circle, apart from making the client feel he/she is in absolutely safe hands during the entire process of buying or selling a home.
To sum up, the above habits are all about providing top-notch customer service using market knowledge and genuineness. If you are able to guide your client through the maze that real estate transactions are and provide value to every single transaction you undertake, you can consider yourself a success and make a mark as a successful Realtor.